Marketing Insights Manager

Overview

As the Marketing Insights Manager, your role will be pivotal in harnessing the power of data to drive our marketing strategies. We are seeking an individual with a deep analytical skill set and a mindset that thrives on data-driven decision making. Your ability to weave together data from various sources to tell a compelling story will be key in informing our marketing plans and driving lead generation. If you relish the challenge of transforming complex data into actionable insights and enjoy devising effective solutions, then this role in our Demand Center could be the perfect fit for you. This position requires a unique blend of strategic thinking and hands-on execution, underpinned by a profound understanding of analytics and a metrics-driven approach to marketing optimization.

Responsibilities

•    Work collaboratively within a highly matrixed global organization to help inform and manage comprehensive, measurable marketing plans.
•    Utilize and master available metrics/tools to create insightful reports and dashboard for business units and functional areas. 
•    Analyze and report on complex marketing KPIs such as ROI, web engagement, paid search, social, email, MQLs/SQLs, opportunity value, conversion rates and more.  
•    Develop insights on effectiveness of marketing programs based on development of reports and analysis; act as a consultant to stakeholders to optimize long term program effectiveness.
•    Present on data-driven insights and strategies.
•    Manage reporting cadence for the Demand Center, collaborating with team members to deliver comprehensive, timely reporting to stakeholders. 
•    Provide guidance on KPI's and reporting formats; lead and implement best practices for digital marketing analytics.
•    Support and ensure adherence to business rules, processes, programs, naming conventions and procedures.
•    Collaborate with external vendors and internal functional groups to execute agreed-upon plans and programs.
•    Support the management of content inventory and other operational functions for the Demand Center. 

Qualifications
•    Bachelor's degree in marketing or a related field.
•    4+ years of relevant experience or equivalent combination of education, training and experience.
•    Industry experience with marketing performance metrics, data analysis, and dashboard and report creation. 
•    Understanding of CRM and marketing automation principles and practices; deep knowledge of marketing metrics and terminology. 
•    Proficiency in Google Analytics, Google Data Studio, Salesforce, and Microsoft Power BI. Strong Microsoft Office skills. Experience with Smartsheet a plus.
•    Detail-oriented and strong multitasking abilities. 
•    Excellent oral and written communication skills.
•    Fluency in English. 
•    Ability to work effectively within cross-functional teams.

IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at https://jobs.iqvia.com